From the mind of Ember

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Hello fellow artists and photographers, both professional and amateur,

I must first apologize for not posting in a while, finals and all that jazz. Here’s my new post:

Albums That Wow, notes from a session by Julie Cialone.

As most of you already know, I went to Imaging USA 2009 in Phoenix, AZ. While I was there I went to a bunch of classes and sessions. I honestly think that I learn more from the sessions I go to than I do when I go to my classes I’m paying for anymore. I suggest anyone serious about their art go to a session or class offered by a respected professional in the field at least once, you’ll fall in love with it just as much as I have.

In this session, Julie Cialone and her partner were teaching how to make your albums wow for your clients. If you don’t know who she is visit her site http://www.imagestoinspire.org/ .

Now that you are familiar with her, let’s get started on my notes from the session.

Portrait Albums (things we’ll cover in today’s article)

1. Factors to consider before offering a portrait album to a client

2. Get your clients keen before shooting

3. How to shoot sessions and how to talk to clients while shooting

4. All of their sessions and how they run each session

5. Pricing

*One of the most important things to consider is, Make it difficult to say “No.”

Factors to consider while doing a session

~Do you think traditionally?

~What are your competitors offering?

~What Albums are out there in the market now?

~Are you thinking as a storyteller at every session?

~Importance in Details

~Are you prepared to change the mindset of your clients?

How to Influence your Clients

~Educate Them

~Show a variety of Albums

~Budget (trifold, acordion)

~High End

~High End Proof Albums

TALK, TALK, TALK!!

~Make your logo show up all over the album.

Remember: The more excited you are about a product, the more excited your client gets. It’s human nature.

Things to find out at a consultation:

~Ages of Kids

~Interest of Kids

~Family Interests

~Vacation home or vacation Plans

~Favorite Songs

Write this stuff down after they leave, remember as much information about the client as you can, this will help with your branding later!

Show your new clients a full session similar to that of one that they might want to have. (Also show the album that was produced by the session).

Order

Base, Interaction

*Always put the shy child in the middle, ring around the rosie is a great game to get a photograph of children who are shy, you get a shot of one child at a time as well as the rest playing with them, they are usually the happiest then because they think the game is silly to play in front of a photographer. Great opportunity to get true smilies.

~Place in your head, If you were a parent, which image would you erase?

Now it’s time to think about how you are shooting your sessions.

Shoot Diversity-different angles of the same scene

Shoot Groups- Break down the group photo with them still posed. Shoot each person seaperately in the position. (Head shots)

(Families are silly, catch that on your camera).

~Break down groups into lots of subgroupings (don’t forget the grandparents).

Shoot Action- Shoot series of actions

-Encourage interaction (Fact: Interaction shots are just more interesting then a single person standing alone)

Shoot Multiple Locations- Move your clients around, shoot them, then move them again.

Shoot details-like a wedding

Storytell-If you can

Session Options

Basic Portrait session

Is this going to be Studio or Loaction? (Always encourage Location)

-No deals or discounts for albums from these sessions

-Albums are always encouraged as gifts especially the smaller ones

-Family session=Bigger Album sales

-Bound Proof Albums

Engagement Sessions

-Given to all wedding clients at no extra charge.

-Album is designed immediately after session and they go on location for 85% of these sessions.

-Session is encouraged as a non pressure portrait day

-They design a portrait album and engagement singing album

A year in their life:

-Market to pregnant women

-Client gets 4 sessions and album priced as a package

-Client is the main image

-Pediatricians office is a great place to display these.

Life Volumes (A day in the life)

-Market aggressively to high end clients

-documentary heirloom

-followed by future volumes (Life Volumes)

-focus on each child in a family so you can do albums for each

-Special day or average day (Wedding)

-Include pets when possible

-Design control (client make ONLY subtle changes)

-Document a charity for a fundraiser

Senior Portrait Albums

-Marketed to all seniors

-Extensive sessions with personality and hobbies

-Produce a more glamorous album

Speciality Albums

-1 year old birthday party session

-children book sessions

Pricing and design

-3 factors in how this works out

1. How many images are going into it?

2. What external size is it? (3×3, 13×13)

3. Is it Imount or bound album (Life volumes are the exception)

Album Designing

1. Traditional 1 image per page (Imounts only)

2. Artistic-multiple images per page

Offer Online Album Presentation, this creates great client interaction.

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